Karl Lagerfeld’s Fall 2026 Campaign Revisits His Signature Style

With NOT-KARL on television, Kit Butler dresses for the occasion in Karl Lagerfeld’s fall 2026 campaign.

The Fashionisto

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Published October 26, 2026

Kit Butler sits on stacked televisions wearing a black suit, open-neck shirt, and lace-up boots.
Kit Butler fronts the Karl Lagerfeld fall-winter 2026 campaign. Photo: Matt Easton / Karl Lagerfeld

Kit Butler joins Paris Hilton for Karl Lagerfeld’s fall-winter 2026 campaign. Matt Easton photographs the latest chapter of “From Paris With Love” against stacks of retro televisions broadcasting NOT-KARL, a digital character modeled on the designer’s unmistakable likeness. The sunglasses and high collar remain firmly in place on screen; Isabelle Kountoure’s styling allows Kit more latitude.

His black tailoring falls into loose trousers, an open neckline loosens the mood, and heavy lace-up boots give the suit a less ceremonial footing. Even a dark checkerboard suit worn over a turtleneck feels approachable through his casual lean. Alongside Paris in pinstriped tailoring, Kit belongs to the same monochrome world, though his tousled hair and slouch suggest he has made himself comfortable there. Karl supplies the dress code. Kit shows how much personality can fit inside it.

Karl Lagerfeld Fall/Winter 2026 Campaign

Kit Butler stands beside Paris Hilton in dark tailoring for Karl Lagerfeld, with Hilton wearing a pinstriped suit.
Kit Butler joins Paris Hilton, whose pinstriped tailoring complements his dark suit. Photo: Matt Easton / Karl Lagerfeld
Kit Butler wears brown-framed glasses and a black Karl Lagerfeld turtleneck.
Kit Butler wears optical glasses and a logo turtleneck for Karl Lagerfeld’s fall-winter 2026 “From Paris With Love” campaign. Photo: Matt Easton / Karl Lagerfeld
Kit Butler wears a black jacket and dark trousers with white lettering beside a group of televisions.
Kit Butler wears a black jacket and lettering-covered trousers beside the campaign’s television installation. Photo: Matt Easton / Karl Lagerfeld
Kit Butler wears a dark checkerboard suit and black turtleneck beside stacked televisions showing NOT-KARL.
Kit Butler and Paris Hilton pose on stacked televisions in black tailoring and an oversized white shirt.
Kit Butler wears a dark suit and white shirt while holding a television showing NOT-KARL.
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