Loro Piana’s Holiday 2026 Campaign Dresses for a Country Escape

Ranch life comes with softer edges as Long Li and Just Verhoeff retreat to Colorado for Loro Piana’s holiday 2026 campaign.

The Fashionisto

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Published October 25, 2026

Long Li sits on a wooden porch in brown tailoring and boots for Loro Piana's holiday 2026 campaign.
Long Li relaxes on a chalet porch in Loro Piana’s holiday 2026 campaign. Photo: Annemarieke van Drimmelen / Loro Piana

Country life looks particularly inviting when the only task is getting dressed for it. Loro Piana’s holiday 2026 campaign heads to Dunton Hot Springs, Colorado, where Long Li and Just Verhoeff inhabit a winter retreat of wooden chalets and horses standing patiently in the snow. Annemarieke van Drimmelen photographs the campaign, finding warmth in low sunlight and the close textures of winter clothing.

A shearling-trimmed jacket and knitted cap give Just a suggestion of ranch life, while Long lounges on a porch in brown tailoring and boots, looking thoroughly off duty. The clothes share the setting’s earthy palette, with olive layers and soft shoulders easing the passage from indoors to out.

Cable knits and patterned sweaters bring a more homespun character, their high collars pulled close against the cold. There’s romance in this version of the American West, but little appetite for hardship. Loro Piana supplies the wardrobe for a man who can enjoy the weather knowing a warm room is always nearby.

Loro Piana Holiday 2026 Campaign

Just Verhoeff wears a brown knit cap and shearling-trimmed jacket beside a horse for Loro Piana's holiday 2026 campaign.
Just Verhoeff wears a knit cap and shearling-trimmed jacket beside a horse. Photo: Annemarieke van Drimmelen / Loro Piana
Long Li wears an olive jacket over layered knitwear with dark trousers inside a wooden chalet.
Long Li layers an olive jacket over knitwear with dark trousers. Photo: Annemarieke van Drimmelen / Loro Piana
Just Verhoeff stands among horses in a shearling-trimmed jacket and knit cap against snow-covered mountains.
Surrounded by horses, Just Verhoeff wears a shearling-trimmed jacket and knitted cap. Photo: Annemarieke van Drimmelen / Loro Piana
Just Verhoeff stands in snow near wooden chalets wearing a high-collared sweater, trousers, and boots.
Just Verhoeff wears a patterned sweater and knit cap beside a horse in a black-and-white portrait.
Long Li wears a cream cable-knit turtleneck and textured hat dusted with snow.
Long Li wears a patterned sweater, scarf, and light-colored hat in a black-and-white portrait.

The Colorado retreat follows Loro Piana’s fall 2026 Back to School campaign, which placed its wardrobe in the academic surroundings of the Sorbonne.

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