JOOP!’s idea of an alpine escape leaves plenty of room for a suit and tie. Harrison Page fronts the brand’s fall-winter 2026 campaign, looking equally at home in a double-breasted suit and winter knitwear. Against warm wood paneling, a black overcoat draped over his shoulders turns a three-piece suit into an entrance, while gray pinstripes suggest that some habits survive even a trip away.
The softer clothes offer a different view of downtime. A blue double-breasted coat frames a thick marled turtleneck, and a pale blouson takes its place above tailored gray trousers. Even a shearling-collar jacket gets a studious touch from dark-rimmed glasses.
JOOP! calls the collection “The New Alpine,” though its appeal extends well beyond the altitude. These are winter clothes for a man who likes the comfort of a retreat and still dresses for dinner.
JOOP! Fall/Winter 2026 Campaign
