Daisuke Ueda Enters Jil Sander’s Orbit for Fall

The Japanese model brings film-star appeal to Jil Sander’s enigmatic campaign.

The Fashionisto

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Published September 8, 2026

Daisuke Ueda seen in profile with slicked-back hair, wearing a boxy black leather jacket in front of orange and blue foil-wrapped panels outside an airport hangar, for the Jil Sander fall 2026 campaign
Photographed in profile, Daisuke Ueda wears a boxy black leather jacket for Jil Sander’s fall-winter 2026 campaign. Photo: Moni Haworth / Jil Sander

Daisuke Ueda is having quite the season. Following a Zara edit and Dunhill campaign, the Japanese model adds Jil Sander to his fall 2026 credits. Photographed and directed by Moni Haworth, Daisuke enters creative director Simone Bellotti’s orbit. The runway of a private airport sets the scene for a peculiar campaign. Furniture wrapped in foil and latex joins grainy images that appear frozen in time.

The premise comes with plenty to unpack, including references to Hitchcock and Fassbinder, but Daisuke gives the abstraction a human touch. Whether dressed in black leather or an oversized gray suit, he bears the season’s grandiose suggestion with the ease of a film star. For a model moving between approachable style and British tailoring this season, Jil Sander offers another measure of his range.

Jil Sander Fall/Winter 2026 Campaign

Daisuke Ueda stands on a cracked runway in a loose gray single-breasted suit with a white shirt and tan suede boots, a red lacquered panel and a metal pole on the ground behind him, for the Jil Sander fall 2026 campaign
Daisuke Ueda crosses the tarmac in a gray suit for Jil Sander’s fall-winter 2026 campaign. Photo: Moni Haworth / Jil Sander

Earlier this year, Jil Sander collaborated with Oliver Peoples on eyewear, bringing modernism into the equation.

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