Burberry turns the London commute into the setting for its fall 2026 campaign, with Cherif Douamba navigating the capital as summer gives way to crowded streets and unpredictable weather. Against red double-decker buses, the Thames, and the city’s familiar grey skies, Cherif wears a series of men’s looks assembled from lightweight outerwear, tailoring, polos, and casual layers.
Burberry Fall 2026 Campaign
The campaign draws on an experience Burberry knows intimately, dressing for British weather while moving through London. The pinstriped Bloomsbury Harrington jacket, House Check-trimmed polo shirts, and Knight Runner sneakers bring Burberry signatures into an everyday wardrobe.
The Harrington gives traditional pinstripe cloth a more casual character, while flashes of Burberry Check at collars and plackets keep the house’s most recognizable motif in circulation. By placing these clothes amid the practical realities of London life, Burberry connects its longstanding relationship with weather-conscious dressing to the contemporary city wardrobe.
Burberry’s weather-conscious city dressing finds its rural counterpart in Moses Martin’s countryside escape for the house.
