Abercrombie & Fitch heads back to where its story began with its fall 2026 denim campaign, “Denim Made Iconic.” Photographed by Cass Bird across New York City, the campaign follows New York Giants players Jaxson Dart and Malik Nabers through familiar city settings, from subway cars to the streets of SoHo.
Abercrombie & Fitch Fall 2026 Denim Campaign
The campaign images reinforce the brand’s longstanding connection to New York. Here, denim serves as the centerpiece of a modern wardrobe shaped by fashion, sport, and everyday life.
For men, Abercrombie introduces an updated Relaxed Straight fit alongside baggy jeans cut with extra room for comfort. The styling pairs washed denim with suede jackets, textured knits, tailored blazers, loafers, and sneakers. This reflects the continued momentum behind relaxed silhouettes this season.
The season also expands with new garment-dyed fabrics designed for richer color and a softer feel. The lineup now includes 120 denim styles, available in multiple lengths and fits for fall.
Abercrombie’s grip on New York style surfaced in its summer edit, where downtown dressing received the same big city treatment ahead of the fall denim push.
