Ferragamo turns the spotlight back to its shoemaking roots with its fall-winter 2026 campaign. Under the direction of Maximilian Davis, the latest outing revisits one of the Italian house’s enduring visual signatures, surrounding model Thibaud Charon and global brand ambassador Huang Jingyu with footwear. Photographer Johnny Dufort introduces a surreal perspective.
Charon and Huang appear in sharp tailored looks that pair double-breasted suiting, rich knitwear, leather outerwear, and shirting with the season’s footwear. The campaign also incorporates Willie Cole’s celebrated 1994 shoe sculpture, reinforcing the central role shoes continue to play in Ferragamo’s identity.
Ferragamo Fall/Winter 2026 Campaign
The collection highlights new formal footwear for men, including polished monk strap shoes and classic leather dress styles that reflect the house’s longstanding craftsmanship. Huang wears a chunky, lug-soled loafer fitted with Gancini hardware, setting a heavier sole against the same formal polish.
Accessories are equally prominent, with the new messenger bag delivering a practical silhouette in supple calf leather finished with signature Gancini hardware. Together, the campaign presents Ferragamo’s latest accessories through a modern lens while staying firmly connected to the house’s legacy of innovation and artisan shoemaking.
Maximilian Davis pushes the house further into abstraction in Ferragamo’s pre-spring 2027 collection, where leather shirts and Cubist proportions take center stage.
