Prada turns its attention to life’s private moments with its fall-winter 2026 campaign, “Simple Stories.” Conceived by Miuccia Prada and Raf Simons, the latest outing trades grand scale for intimate scenes. The clothing appears as part of everyday life.
Directed by Academy Award-winning filmmaker Barry Jenkins, the campaign stars Troye Sivan and Kelvin Harrison Jr., whose understated performances place the focus on gesture, expression, and the character of the clothes.
Prada Fall/Winter 2026 Campaign
Campaign creative direction comes from Ferdinando Verderi with the men’s images pairing tailored outerwear with leather accessories, from briefcases to compact bags. Warm interiors and natural light reinforce the collection’s domestic atmosphere, allowing textures and silhouettes to stand out.
Jenkins’ cinematic approach gives each photograph the feeling of a scene paused in time, reflecting Prada’s ongoing interest in the space where fashion, film, and everyday experience meet.
The everyday clarity Barry Jenkins frames here gets pushed further in Prada’s spring 2027 collection, where familiar denim and tailoring get stripped down to a sharper outline.
