Loro Piana Visits the Menil Collection for Fall 2026 Campaign

Houston’s celebrated art institutions provide the backdrop for a campaign where architecture, craftsmanship, and culture meet.

The Fashionisto

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Published July 8, 2026

Long Li wears a camel double-breasted overcoat over a shirt and vest, standing in a doorway beside an ornate wooden chair
Long Li stars in Loro Piana’s fall-winter 2026 campaign. Photo: Mario Sorrenti / Loro Piana

Loro Piana returns to one of its defining themes for fall-winter 2026, placing its latest campaign inside spaces where art, architecture, and daily life have long existed together. Photographed by Mario Sorrenti, the campaign unfolds across Houston’s Menil Collection, the Rothko Chapel, and the former home of patrons John and Dominique de Menil. Their support of modern art transformed the city’s cultural landscape.

Loro Piana Fall/Winter 2026 Campaign

Members of the Loro Piana fall 2026 cast gather in a wood-paneled interior, dressed in suede jackets, knitwear, and wide-leg trousers
The Menil campaign’s cast fills a wood-paneled room, each look scaled to its own generation. Photo: Mario Sorrenti / Loro Piana

Loro Piana lets the landmarks shape the mood, pairing the collection’s tactile fabrics with interiors filled with natural light, monumental paintings, and modern design. An intergenerational cast joins the campaign, including artists, longtime collaborators of the de Menils, and models Robert Forrest, Selena Forrest, Jackson Giles, Jacqui Hooper, Noor Khan, Long Li, and Colin Otto.

Colin Otto crouches beside a wooden bench in a white shirt and trousers inside a dimly lit room with dark paneled walls
Colin Otto crouches beside weathered oak, his all-white look standing out against the room’s dark walls. Photo: Mario Sorrenti / Loro Piana

Camel overcoats, suede jackets, relaxed tailoring, soft knitwear, and rich earth tones reflect the textures and colors of the surrounding architecture while reinforcing Loro Piana’s approach to timeless dressing. The campaign also marks the house’s support of the Menil Collection ahead of its 40th anniversary in 2027. It also contributes to the preservation of the Rothko Chapel, extending its ongoing dialogue between craftsmanship and cultural stewardship.

Long Li wears a multicolor Fair Isle sweater over a dark turtleneck, arms crossed in front of a brick wall hung with artwork
Long Li crosses his arms in a Fair Isle sweater, its patchwork of autumn tones set against exposed brick. Photo: Mario Sorrenti / Loro Piana
Four models sit and stand inside the Rothko Chapel, dressed in camel coats, knitwear, and trousers among dark canvases and wooden benches
Close-up portrait of Colin Otto in a blue tweed blazer over a purple sweater against a soft green wall
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