Adrien Brody returns to Lacoste, this time as global eyewear ambassador, more than a decade after his first campaign for the house. The new images treat that continuity plainly. Brody appears in pared-down looks, including a navy polo and a denim shirt. It’s the uniform Lacoste has worked in since René Lacoste turned athletic wear into everyday dress.
Adrien Brody for Lacoste Spring 2026 Eyewear
Styling stays minimal so the eyewear takes the lead. Optical frames arrive with a clean, classic line, while the sunglasses shift toward a warmer Riviera tone with tinted lenses and translucent acetate softening the overall picture.
Brody works the camera with a studied stillness. He holds a slight pause, head angled, hands loosely set, as if the moment sits between takes. That sensibility aligns with Lacoste’s current direction, where sport heritage meets a slower, more cultural tone.
The eyewear becomes the hinge between those worlds, practical in construction, expressive in detail. The shift is subtle, with the eyewear taking over from the lapel or chest patch, the croc staying small while the frames set the tone.
Brody’s eyewear turn joins a wider Lacoste chapter that continues with Pierre Gasly signing on for the polo.
