Wax London Fall 2025 Mixes Memory, Craft & Classic Cool

The Fashionisto

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Published October 14, 2025

George Alsford Finn Macmillan fall-winter 2025 Wax London campaign
George Alsford and Finn Macmillan front the fall-winter 2025 Wax London campaign. Photo: Wax London

Wax London looks inward as its tenth anniversary approaches. The fall-winter 2025 collection, titled Rewind and Reclaim, revisits the label’s roots through the clothes that built its identity. Wax reflects on a decade of British craft and shared memory, translating that history into modern familiarity.

Wax London Fall/Winter 2025

George Alsford Wax London fall winter 2025

Wax London co-founder Tom Holmes describes the season as “a celebration and a homecoming,” a phrase that fits the brand’s mood precisely. Wax London finds balance with refined tailoring beside weather-ready outerwear, graphic sweats alongside heavy cable knits.

The season’s accompanying film, Cut From the Same Cloth, explores family, loss, and the quiet ways style preserves memory. Two brothers anchor its narrative, mirroring Wax’s focus on connection and craftsmanship.

Finn Macmillan Wax London fall winter 2025

The fall-winter 2025 Wax London collection nods to the 1970s with earthy browns, teal, and cherry tones layered across wool, cord, and textured knits. Signature overshirts return, including the Whiting, joined by new crinkle cotton and bobble-textured checks, while a leather jacket in deep cherry stands as the season’s centerpiece.

Wax london fall winter 2025 010

Rewind and Reclaim reflects both gratitude and promise, proof that looking back can still move things forward.

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