Christian Hogue Escapes to Puerto Rico for 2(X)IST Spring Campaign

The Fashionisto

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Published March 13, 2023

Christian Hogue 2XIST Spring 2023 Underwear Campaign Boxer BriefsPin
Model Christian Hogue fronts 2(X)IST’s spring 2023 campaign. Photo: Christian Oita / 2(X)IST

For its spring 2023 campaign, 2(X)IST takes us on a sun-drenched escape to Puerto Rico. The brand focuses on its latest underwear and swimwear styles—particularly its quick-drying nylon collection. With its picturesque beaches and laid-back vibe, Puerto Rico provides the perfect backdrop for 2(X)IST’s vision of a relaxing getaway.

Christian Hogue 2XIST Spring 2023 Underwear CampaignPin
Christian Hogue rocks white underwear for 2(X)IST’s spring 2023 campaign. Photo: Christian Oita / 2(X)IST

2(X)IST Spring 2023 Campaign

The campaign’s leading man is Christian Hogue, a model, and influencer who embodies the active lifestyle of the 2(X)IST man. Hogue’s chiseled physique and easy confidence make him the perfect choice to showcase the brand’s latest offerings. Photographer Christian Oita captures Hogue in his element, whether posing on the beach or dipping in the crystal-clear waters.

2XIST Spring 2023 Campaign Christian Hogue SwimsuitPin
Hitting the beach, Christian Hogue poses in 2(X)IST swimwear. Photo: Christian Oita / 2(X)IST

But it’s not just Hogue’s good looks that make the campaign successful. The imagery is infused with the creative direction of Big and Partners, perfectly capturing the spirit of the 2(X)IST brand. From the swimwear’s vibrant colors to the underwear’s sleek lines, every detail is designed to appeal to the brand’s stylish and discerning customer base.

2XIST Spring 2023 Campaign Christian Hogue Red UnderwearPin
Sporting red underwear, Christian Hogue fronts 2(X)IST’s spring 2023 campaign. Photo: Christian Oita / 2(X)IST
2XIST Spring 2023 Underwear Campaign Christian Hogue RunningPin
Running along the beach, Christian Hogue stars in 2(X)IST’s spring 2023 campaign. Photo: Christian Oita / 2(X)IST
2XIST Spring 2023 Underwear Campaign Christian Hogue Working OutPin
Working out, Christian Hogue is the star attraction for 2(X)IST’s spring 2023 campaign. Photo: Christian Oita / 2(X)IST
2XIST Spring 2023 Campaign Christian Hogue Swimsuit CropPin
2(X)IST unveils its spring 2023 campaign featuring model Christian Hogue. Photo: Christian Oita / 2(X)IST

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