For its spring 2023 campaign, 2(X)IST takes us on a sun-drenched escape to Puerto Rico. The brand focuses on its latest underwear and swimwear styles—particularly its quick-drying nylon collection. With its picturesque beaches and laid-back vibe, Puerto Rico provides the perfect backdrop for 2(X)IST’s vision of a relaxing getaway.
2(X)IST Spring 2023 Campaign
The campaign’s leading man is Christian Hogue, a model, and influencer who embodies the active lifestyle of the 2(X)IST man. Hogue’s chiseled physique and easy confidence make him the perfect choice to showcase the brand’s latest offerings. Photographer Christian Oita captures Hogue in his element, whether posing on the beach or dipping in the crystal-clear waters.
But it’s not just Hogue’s good looks that make the campaign successful. The imagery is infused with the creative direction of Big and Partners, perfectly capturing the spirit of the 2(X)IST brand. From the swimwear’s vibrant colors to the underwear’s sleek lines, every detail is designed to appeal to the brand’s stylish and discerning customer base.
