Zara Man delivers another dynamic outing for its fall-winter 2020 campaign. The Spanish brand partners with photographer Craig McDean once more. Art and fashion are intertwined for the season with an advertisement entitled “Abstractions.” Benoît Delhomme’s artwork offers a contrast to McDean’s sharp studio photographs.
Zara Man Fall/Winter 2020 Campaign
The global pandemic is kept close to heart as Zara delivers practical fashions with an artsy touch. This idea is reflected in key pieces, such as an abstract printed shirt or a contrasted duo-tone herringbone coat.
Playing the roles of artists and muses, models Henry Kitcher, Jonas Glöer, Jun Young Hwang, Lucas El Bali, and Ty Ogunkoya star in Zara’s campaign. Posing for McDean’s lens, the models appear in both black and white portraits and full-body length shots. The images show the details in accessories like an oversized knit scarf or a fantastic elongated belted coat.