Moncler Taps Will Smith for ‘Genius is Born Crazy’ Campaign

Will Smith Stars in Moncler's "Genius is Born Crazy" campaign.
Will Smith Stars in Moncler’s “Genius is Born Crazy” campaign.

Moncler unveils a new campaign for fall-winter 2019 with the tag line, “Genius is Born Crazy.” The fashion brand enlists actor Will Smith to front the advertisement. Smith connects with photographer Tim Walker for the occasion. Despite his children Willow and Jaden being regular style fixtures, this special outing marks Smith’s first fashion campaign.

Related: Hannes Gobeyn Hits the SLopes in Moncler for Matches Fashion

Explaining the concept behind the advertisement, the brand notes, With this campaign, a visual study on the notion of genius, Moncler puts forth an authentic and powerful message capturing the drive, will, wit and uniqueness of truly inventive minds, celebrating unbridled virtuosity. Brilliantly spare, energetic images portray a genius at work.

Will Smith for Moncler “Genius is Born Crazy” Campaign

Actor Will Smith sports a quilted look for Moncler's "Genius is Born Crazy" campaign.
Actor Will Smith sports a quilted look for Moncler’s “Genius is Born Crazy” campaign.

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