Moncler unveils a new campaign for fall-winter 2019 with the tag line, “Genius is Born Crazy.” The fashion brand enlists actor Will Smith to front the advertisement. Smith connects with photographer Tim Walker for the occasion. Despite his children Willow and Jaden being regular style fixtures, this special outing marks Smith’s first fashion campaign.
Explaining the concept behind the advertisement, the brand notes,
With this campaign, a visual study on the notion of genius, Moncler puts forth an authentic and powerful message capturing the drive, will, wit and uniqueness of truly inventive minds, celebrating unbridled virtuosity. Brilliantly spare, energetic images portray a genius at work.