Wax London Fall 2023: The Outerwear Essentials

The Fashionisto

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Published October 4, 2023

Wax London embraces neutral tones for its fall-winter 2023 collection. Pin
Wax London embraces neutral tones for its fall-winter 2023 collection. Photo: Wax London

Wax London’s latest revelation, its fall-winter 2023 campaign, is a visual journey through East London’s textured streets and vibrant culture. Photographers Chad McLeanFelix Russell-Saw, and Ethan Porter wield their lenses to capture not just fashion but the spirit of friendship that’s as palpable as the misty London air.

The campaign stars, Finn and Dash, live the brand’s ethos, embarking on an urban escapade that puts outerwear in the spotlight.

Wax London Fall/Winter 2023 Campaign

Finn wears a check overshirt and jeans from Wax London's fall-winter 2023 collection.Pin
Finn wears a check overshirt and jeans from Wax London’s fall-winter 2023 collection. Photo: Wax London

The new Wax collection is a curated ensemble of pieces that speak to the modern man’s sartorial needs. From the Whiting overshirts, adorned in checks and corduroys that mirror the architectural diversity of East London, to the Santoni coat and Navarino mac, each piece is a chapter in a larger narrative—contemporary armor for navigating the city’s labyrinthine streets and unpredictable weather.

Dash wears a Wax London coat with loose fit pants from the brand's fall-winter 2023 collection.Pin
Dash wears a Wax London coat with loose-fit pants from the fall-winter 2023 collection. Photo: Wax London

Wax London’s new campaign goes beyond mere aesthetics. It’s a curated wardrobe designed for the rhythm of casual London life. While outerwear takes center stage, the collection also features timely essentials, such as jeans, cozy sweaters, pleated trousers, and knit beanies. It’s effectively a toolkit for navigating the city’s diverse scenes.

Taking to the streets in contemporary layered looks, Dash and Finn front Wax London's fall-winter 2023 campaign. Pin
Taking to the streets in contemporary layered looks, Dash and Finn front Wax London’s fall-winter 2023 campaign. Photo: Wax London
Wax London unveils its new fall-winter 2023 campaign. Pin
Wax London unveils its new fall-winter 2023 campaign. Photo: Wax London

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