Versace unveils its fall-winter 2018 campaign with an astonishing cast of fifty-four models. Celebrating the core values of strength, newness, courage, loyalty, and irony, the Clans of Versace are front and center. Steven Meisel photographs the advertisement, which is comprised of one long image. It’s actually the longest advertising image ever.
Donatella Versace discusses the new campaign.
My team doesn’t just extend to my work team. The designer continues,
The Versace Clans are made of all members of the Versace family–from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard–all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say.’
Versace Fall/Winter 2018 Campaign
Artistic Director: Donatella Versace
Creative Ad Campaign Director: Ferdinando Verderi
Casting Director: Piergiorgio Del Moro
Stylist: Jacob K
Makeup Artist: Pat McGrath
Hair Artist: Guido Palau