Usher Fronts SKIMS Underwear Ad, Unveils New Colors

The Fashionisto

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Published February 12, 2024

Flaunting a navy SKIMS boxer, Usher pairs his look with layered necklaces.Pin
Flaunting a navy SKIMS boxer, Usher pairs his look with layered necklaces. Photo: Donna Trope / SKIMS

SKIMS unveils its latest campaign with Usher at the helm, spotlighting the fresh additions to its men’s underwear line. Fresh from his Super Bowl performance and Coming Home album launch, Usher exudes a charismatic presence, showcasing the new shades of deep navy and oxblood.

Usher for SKIMS Underwear Advertisement

Usher models a maroon set from SKIMS' latest line.Pin
Usher models a maroon set from SKIMS’ latest line. Photo: Donna Trope / SKIMS

There’s an undeniable authenticity in Usher’s collaboration with Kim Kardashian and her SKIMS brand, as he shares his genuine enthusiasm for the partnership. “When I was asked to partner with SKIMS Men’s, I was so humbled,” the 45-year-old singer shares.

In green, Usher represents SKIMS' men's range with effortless charm.Pin
In green, Usher represents SKIMS’ men’s range with effortless charm. Photo: Donna Trope / SKIMS

This collaboration is a dialogue of support and shared vision, with Usher noting, “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”

SKIMS' men's essentials are modeled by Usher, featuring the brand's boxer brief.Pin
SKIMS’ men’s essentials are modeled by Usher, featuring the brand’s boxer briefs. Photo: Donna Trope / SKIMS

The campaign builds on the momentum of SKIMS’ men’s line, launched last year with an advertisement featuring athletes Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. The continuity from the past campaign to the present is seamless yet distinct, with Usher bringing his unique flair to the brand’s evolving story.

Usher showcases SKIMS' men's collection, exuding confidence in a white boxer brief.Pin
Usher showcases SKIMS’ men’s collection, exuding confidence in a white boxer brief. Photo: Donna Trope / SKIMS

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