SKIMS unveils its latest campaign with Usher at the helm, spotlighting the fresh additions to its men’s underwear line. Fresh from his Super Bowl performance and Coming Home album launch, Usher exudes a charismatic presence, showcasing the new shades of deep navy and oxblood.
Usher for SKIMS Underwear Advertisement
There’s an undeniable authenticity in Usher’s collaboration with Kim Kardashian and her SKIMS brand, as he shares his genuine enthusiasm for the partnership. “When I was asked to partner with SKIMS Men’s, I was so humbled,” the 45-year-old singer shares.
This collaboration is a dialogue of support and shared vision, with Usher noting, “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
The campaign builds on the momentum of SKIMS’ men’s line, launched last year with an advertisement featuring athletes Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. The continuity from the past campaign to the present is seamless yet distinct, with Usher bringing his unique flair to the brand’s evolving story.