Game, Set, Men’s SKIMS: Neymar, Nick Bosa & Shai Front Ad

The Fashionisto

/

Published October 23, 2023

SKIMS launches its men's line with an advertisement featuring athletes Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. Pin
SKIMS launches its men’s line with an advertisement featuring athletes Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. Photos: SKIMS

Embarking on a journey to redefine the contours of men’s essential wear, SKIMS, guided by the astute vision of Kim Kardashian, unveils an underwear line encapsulating a blend of form, functionality, and effortless style. The SKIMS Men’s collection marries technically constructed briefs and ultra-soft boxers with the ease and assurance that every man seeks.

SKIMS Men’s Launch

Taking the spotlight, Neymar Jr. wears SKIMS' men's boxer briefs with a matching t-shirt.Pin
Taking the spotlight, Neymar Jr. wears SKIMS’ men’s boxer briefs with a matching t-shirt. Photo: SKIMS

This new venture into the men’s category brings forth three curated assortments: Cotton, Stretch, and Sport, each narrating a unique tale of comfort, fit, and movement. This range underscores the brand’s unwavering commitment to comfort while celebrating modern men’s individuality and ambition.

Basketball player Shai Gilgeous-Alexander appears in the SKIMS men's underwear ad.Pin
Basketball player Shai Gilgeous-Alexander appears in the SKIMS men’s underwear ad. Photo: SKIMS

As SKIMS beckons a new era of men’s underwear, available to shop on October 26, 2023, the narrative is further enriched by the synergy of three remarkable athletes—Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander, each embodying the essence and aspirations of the SKIMS men’s line in their respective sporting realms.

Neymar Jr. for SKIMS Men’s Underwear Ad

Soccer player Neymar Jr. wears SKIMS' men's boxer briefs for the brand's new ad. Pin
Soccer player Neymar Jr. wears SKIMS’ men’s boxer briefs for the brand’s new ad. Photo: SKIMS

The electric energy of Neymar Jr. reverberates with the ethos of the SKIMS Sport collection. His relentless vigor on the football field narrates how finesse and unyielding spirit can craft magic moments.

Neymar Jr. kisses a soccer ball as he stars in a campaign for the launch of SKIMS men.Pin
Neymar Jr. kisses a soccer ball as he stars in a campaign to launch SKIMS men. Photo: SKIMS

The Brazilian star’s global allure and charismatic aura amplify the brand’s narrative, making him a compelling envoy for a line designed to bolster performance through lightly compressive base layers engineered for seamless synergy under workout clothes.

Shai Gilgeous-Alexander for SKIMS Men’s Underwear Campaign

SKIMS enlists Shai Gilgeous-Alexander as one of the faces of its men's underwear advertising campaign.Pin
SKIMS enlists Shai Gilgeous-Alexander as one of the faces of its men’s underwear advertising campaign. Photo: SKIMS

Shai Gilgeous-Alexander mirrors the essence of the SKIMS Stretch collection. The ease with which he navigates the court resonates with the unrestricted movement championed by SKIMS’ maximum stretch fabric.

Shai Gilgeous-Alexander strikes a pose for the SKIMS men's underwear campaign.Pin
Shai Gilgeous-Alexander strikes a pose for the SKIMS men’s underwear campaign. Photo: SKIMS

Gilgeous-Alexander’s basketball narrative, from a promising debut to becoming a linchpin for the Oklahoma City Thunder, unfolds a story of relentless pursuit of excellence. This aligns harmoniously with SKIMS, where the quest for unrivaled comfort dovetails with a modern, minimalist aesthetic.

Nick Bosa for SKIMS Men’s Underwear Ad

Wearing a matching t-shirt and boxer briefs, Nick Bosa appears in a SKIMS campaign. Pin
Nick Bosa appears in a SKIMS campaign wearing a matching t-shirt and boxer briefs. Photo: SKIMS

Nick Bosa, a fortress of strength in the gridiron, embodies the essence of the SKIMS Cotton collection. His formidable presence, a blend of raw power, and an indomitable spirit mirror the brand’s commitment to creating everyday essentials that resonate with durability and comfort.

Football player Nick Bosa fronts the SKIMS men's underwear advertising campaign. Pin
Football player Nick Bosa fronts the SKIMS men’s underwear advertising campaign. Photo: SKIMS

The narrative of resilience and steely ambition that Bosa’s football journey epitomizes finds a harmonious reflection in SKIMS’ mission to deliver products that endure the rigors of daily life while accentuating a modern, streamlined aesthetic.

Nick Bosa goes shirtless in a pair of SKIMS boxer briefs for the brand's launch men's campaign.Pin
Nick Bosa goes shirtless in a pair of SKIMS boxer briefs for the brand’s launch men’s campaign. Photo: SKIMS

The Cotton collection, crafted from a soft, mid-weight cotton blend, epitomizes the blend of comfort and daily resilience akin to the tenacity displayed by Bosa on the football turf.


Recent Updates

V Hits the Beach in Celine for Harper's Bazaar Korea Covers

V Hits the Beach in Celine for Harper’s Bazaar Korea Covers

V leaves quite the impression as the cover star for Harper's Bazaar Korea's February 2024 issue. The K-pop sensation is ...
Jaemin Covers Esquire Korea in Fendi Spring 2024 Collection

Jaemin Covers Esquire Korea in Fendi Spring 2024 Collection

Jaemin of NCT turns heads with his presence on the covers of Esquire Korea's February 2024 issue. In a striking ...
Brandon Flynn Dons Classics for Calvin Klein Spring 2024 Ad

Brandon Flynn Dons Classics for Calvin Klein Spring 2024 Ad

Set against the iconic backdrop of New York City and the calm of minimalist interiors, Calvin Klein's spring 2024 campaign ...
Oscar Isaac Goes Moody for Fear of God Ad: Collection 8

Oscar Isaac Goes Moody for Fear of God Ad: Collection 8

In the hushed grayscale of spring, Fear of God unveils its Collection 8 campaign through a captivating series of images ...
Michael B. Jordan Stars in David Yurman Spring 2024 Ad

Michael B. Jordan Stars in David Yurman Spring 2024 Ad

The new Chevron collection by David Yurman, worn by Michael B. Jordan, is a captivating display of craftsmanship and design ...
Alexander Skarsgård Fronts Mackage Spring 2024 Ad

Alexander Skarsgård Fronts Mackage Spring 2024 Ad

Mackage's spring-summer 2024 campaign brings forth visuals set against the sun-drenched horizons of Malibu. The arresting imagery features Alexander Skarsgård, ...