United Colors of Benetton Renews Its Style Codes This Autumn

October 11, 2022
United Colors of Benetton Men Campaign Fall 2022 Geron McKinley Model
Geron McKinley fronts United Colors of Benetton’s fall-winter 2022 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

With the aid of its new creative director, Andrea IncontriUnited Colors of Benetton intends to revitalize its brand. Before the designer’s debut spring-summer 2023 collection, Incontri directs a colorful fall-winter 2022 campaign. The campaign refreshes brand codes while emphasizing Incontri’s vision—celebrating diversity, quality clothing, and a vibrant attitude to fashion. 

United Colors of Benetton Men Campaign Fall 2022 Terry F. Model
Model Terry F. embraces a season of texture as the fall-winter 2022 United Colors of Benetton campaign star. Photo: Giampaolo Sgura / United Colors of Benetton

United Colors of Benetton Fall/Winter 2022 Campaign 

Incontri’s first assignment at United Colors of Benetton is with Giampaolo Sgura. The fashion photographer hits the studio to capture the brand’s autumn campaign styled by Jacob K. The advertisement matches United Colors of Benetton’s current Instagram profile slogan, “You can be everything.”

United Colors of Benetton Men Campaign Fall 2022 Geron McKinley Coat
Making a statement in an oversized coat, Geron McKinley appears in United Colors of Benetton’s fall-winter 2022 campaign. Photo: Giampaolo Sgura / United Colors of Benetton

Geron McKinleyTerry F., and Vinnie star in United Colors of Benetton’s fall-winter 2022 campaign for men. The model trio appears before photographer Giampaolo Sgura. They pose against neutral backdrops, standing out in Benetton’s colorful knits and outerwear for the season. 

United Colors of Benetton Men Campaign Fall 2022 Vinnie Model
Fresh face Vinnie fronts United Colors of Benetton’s fall-winter 2022 campaign. Photo: Giampaolo Sgura / United Colors of Benetton