With the aid of its new creative director, Andrea Incontri, United Colors of Benetton intends to revitalize its brand. Before the designer’s debut spring-summer 2023 collection, Incontri directs a colorful fall-winter 2022 campaign. The campaign refreshes brand codes while emphasizing Incontri’s vision—celebrating diversity, quality clothing, and a vibrant attitude to fashion.
United Colors of Benetton Fall/Winter 2022 Campaign
Incontri’s first assignment at United Colors of Benetton is with Giampaolo Sgura. The fashion photographer hits the studio to capture the brand’s autumn campaign styled by Jacob K. The advertisement matches United Colors of Benetton’s current Instagram profile slogan, “You can be everything.”
Geron McKinley, Terry F., and Vinnie star in United Colors of Benetton’s fall-winter 2022 campaign for men. The model trio appears before photographer Giampaolo Sgura. They pose against neutral backdrops, standing out in Benetton’s colorful knits and outerwear for the season.