For spring-summer 2024, Tommy Hilfiger unveils a fresh campaign against the tranquil backdrop of a poolside retreat. Photographed by Ben Parks, the visuals introduce model Valentin Humbroich as the embodiment of relaxed sophistication.
Sun-drenched images encapsulate the effortless ease of the season, where eyewear takes center stage amidst a scene of leisure and languid afternoons.
Tommy Hilfiger Spring 2024 Eyewear Campaign
Tommy Hilfiger’s latest eyewear collection, styled by Lorna McGee, blends the brand’s signature preppy aesthetic with contemporary flair. Each piece of eyewear, from the gleaming gold frames that embrace the sun’s warmth to the bold black sunglasses that add a touch of mystery, perfectly complements the label’s classic garments.
The iconic striped rugby shirt, a crisp oxford, and tailored chinos provide a canvas for the eyewear to shine, suggesting a lifestyle where comfort and timeless style converge.
The advertisement highlights Tommy Hilfiger’s relaxed yet refined world where classic meets casual, personified by Valentin’s charismatic presence. The German fashion model carries forward the brand’s narrative, following the path set by Kendall Jenner, who previously captivated with her vivacious entourage.
The eyewear’s timeless shapes and beloved preppy essentials resonate with the spirited heart of the brand, presenting a collection that feels at home both by the poolside and on busy city streets.
