Tommy Hilfiger launches an impactful and inspirational campaign for fall 2021 entitled Pass the Mic. The advertisement features young talents intending to inspire change. Pass the Mic supports the idea that everyone has the power to effectuate world change, thus creating a better living environment for all.
“Every voice has the power to light up the world,” exclaims Tommy Hilfiger. “We are here to quite literally ‘Pass the Mic,’ first to select voices and then to our global audiences in order to drive meaningful and long-lasting change. I am proud that our fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”
Tommy Hilfiger ‘Pass the Mic’ Campaign
Focusing on a specific topic, each talent icon inspires and motivates a fan by asking: “What inspires you to make a difference?” “What drives you toward the future?” “What would you say if the world is listening?” “What do you have to say?”
Tommy Hilfiger took to several talents to start the domino effect of world change: Yara Shahidi (USA) focuses on confidence, “I am the ‘I’ in light. I am the reason the future is so bright.” Anthony Ramos (USA) focuses on community, “We change the world by redesigning who we are, but never forgetting where we came from.” Jack Harlow (USA) focuses on commitment, “Words mean nothing if they’re not well said.” Wizkid (Nigeria) focuses on the character, “How many tries? And you still rise.”
For Hilfiger, the stars of the Pass the Mic campaign represent today’s dreamers. “Each voice here has worked hard to make their dreams a reality and has an inspiring story to share,” explains the designer. “Seeing everyone come together and share their character, values and message was definitely the highlight for me. These are true role models and I walk away inspired by them, every single day.”
The Pass the Mic campaign showcases the fall 2021 Tommy Hilfiger collection with showstoppers from the brand’s vault, impeccably blending modern style with classic legacy pieces. The merging of the vintage fashion pieces and the trendy style of today symbolizes the teamwork of older generational voices and the voices of the new generation, metaphorically speaking, of course. It simply states, “Together, we can change the world.”