Football player Tom Brady follows up his UGG outings with a new role as the brand ambassador of TAG Heuer. The news was announced at a New York event on October 13, 2015, where TAG Heuer introduced its new timepiece, the Carrera Heuer 01.
Brady was joined by LVMH Group Watch Division and TAG Heuer CEO Jean-Claude Biver for the special occasion. Discussing signing on as brand ambassador, Brady shares, “I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I’ve now come full circle with this admired company.” Meanwhile Biver adds, “We are thrilled to have Tom Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don’tCrackUnderPressure mindset.”