Serge & Adam Front Tiger of Sweden Spring Campaign

February 12, 2021
Serge Sergeev stars in Tiger of Sweden's spring-summer 2021 men's campaign.
Serge Sergeev stars in Tiger of Sweden’s spring-summer 2021 men’s campaign.

Tiger of Sweden travels to Athens, Greece, for its spring-summer 2021 campaign. The fashion brand enlists creative directors Dimitri Hekimian and Josh Wilson to realize the season’s vision. Meanwhile, Stefan Dotter picks up his camera to capture the scene. Front and center, Serge Sergeev, Adam de la Tour, Lorna Foran, and Yacine Diop model spring’s key fashions. Viviane Hausstein styles the models in Tiger of Sweden’s relaxed silhouettes, which bring together fresh textures and details. It’s here that Serge and Adam inspire in modern tailoring. The pair dons smart separates and sharp suits.

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Tiger of Sweden Spring/Summer 2021 Campaign

Models Serge Sergeev and Adam de la Tour appear in Tiger of Sweden's spring-summer 2021 men's campaign.
Models Serge Sergeev and Adam de la Tour appear in Tiger of Sweden’s spring-summer 2021 men’s campaign.
Stefan Dotter photographs Tiger of Sweden's spring-summer 2021 campaign.
Stefan Dotter photographs Tiger of Sweden’s spring-summer 2021 campaign.
Yacine Diop, Lorna Foran, Adam de la Tour, and Serge Sergeev front Tiger of Sweden's spring-summer 2021 campaign.
Yacine Diop, Lorna Foran, Adam de la Tour, and Serge Sergeev front Tiger of Sweden’s spring-summer 2021 campaign.
Lorna Foran, Serge Sergeev, Yacine Diop, and Adam de la Tour star in Tiger of Sweden's spring-summer 2021 campaign.
Lorna Foran, Serge Sergeev, Yacine Diop, and Adam de la Tour star in Tiger of Sweden’s spring-summer 2021 campaign.