Tommy Hilfiger enlists Alex Pall and Andrew ‘Drew’ Taggart of The Chainsmokers as its latest global ambassadors. The pop duo will now represent Tommy Hilfiger menswear, Hilfiger Edition, Tommy Hilfiger Tailored, and Tommy Hilfiger sportswear.
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Tommy Hilfigers on The Chainsmokers
Designer Tommy Hilfiger talks about the latest addition to the Hilfiger family. He shares, “The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience. I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop.”
Hilfiger continues, “Alex and Drew are truly the perfect definition of today’s Tommy Guy–their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
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The Chainsmokers on Working with Tommy Hilfiger
The Chainsmokers add, “Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions.” The band explains, “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
A global campaign will roll out as well. Set in San Francisco, Tommy Hilfiger’s fall-winter 2017 advertisement features The Chainsmokers. Lachlan Bailey photographed the duo for the occasion.
