Taeyong for Loewe: Meet the New Brand Ambassador

The Fashionisto

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Published June 22, 2023

Loewe global brand ambassador Taeyong makes a statement in a graphic red jacket. Pin
Loewe global brand ambassador Taeyong makes a statement in a graphic red jacket. Photo: Loewe

Fresh from the release of his first mini album, SHALALA, Taeyong is ready to make a mark in the fashion sphere. The Korean music artist, who is turning 28, has been selected as the latest global brand ambassador for the esteemed Spanish fashion house Loewe. Taeyong’s modern style and affinity for Loewe make him the perfect fit for this role.

Taeyong for Loewe

Taeyong wears a look from Loewe's fall-winter 2023 men's collection.Pin
Taeyong wears a look from Loewe’s fall-winter 2023 men’s collection. Photo: Loewe

Loewe’s creative director Jonathan Anderson shared his excitement about welcoming Taeyong to their family. “He has a special relationship with the brand, as he has long admired and worn Loewe, and we adore his idiosyncratic style,” stated Anderson. The designer didn’t stop there and expressed his enthusiasm about their collaboration, “Considering Taeyong’s diverse talents, ranging from songwriting to performance and visual creation, I’m truly excited to see what this collaboration will bring.”

Sharing his thoughts, Taeyong revealed his honor in becoming a global brand ambassador. “I’ve always been a big fan of Loewe, not just for the designs but also for the brand’s philosophy and unique way of communication,” said Taeyong. Overflowing with gratitude, he exclaimed, “I wholeheartedly appreciate the opportunity to embark on this journey with Loewe.”


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