Stray Kids Stars in Tommy Hilfiger Spring 2024 Ad

The Fashionisto

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Published April 3, 2024

Stray Kids star in Tommy Hilfiger's spring 2024 advertisement.Pin
Stray Kids star in Tommy Hilfiger’s spring 2024 advertisement. Photo: Sean Thomas / Tommy Hilfiger

Tommy Hilfiger debuts a new spring 2024 campaign in collaboration with South Korean boy band Stray Kids. Set against the backdrop of a luxurious Seoul hotel, the members of Stray Kids embody the brand’s classic American spirit reimagined for today.

Stray Kids for Tommy Hilfiger Spring 2024 Advertisement

Tommy Hilfiger enlists Stray Kids for its spring 2024 campaign.Pin
Tommy Hilfiger enlists Stray Kids for its spring 2024 campaign. Photo: Sean Thomas / Tommy Hilfiger

“We’ve been fans of Tommy Hilfiger since we were kids, and we’re thrilled to continue this partnership,” Stray Kids says. Their passion for the brand is evident as they bring their style to the iconic Tommy aesthetic.

Bang Chan wears a rugby shirt for Tommy Hilfiger's spring 2024 ad.Pin
Bang Chan wears a rugby shirt for Tommy Hilfiger’s spring 2024 ad. Photo: Sean Thomas / Tommy Hilfiger

Stray Kids’ unique personalities are showcased in each shot, alongside Tommy Hilfiger’s signature red, white, and blue colors that decorate the collection. Polo shirts and knitwear capture the easygoing energy of spring, while the preppy designs reflect the label’s rich history.

Changbin makes a statement in red for Tommy Hilfiger's spring 2024 campaign.Pin
Changbin makes a statement in red for Tommy Hilfiger’s spring 2024 campaign. Photo: Sean Thomas / Tommy Hilfiger

“We approached this shoot just like band life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style,” expresses Stray Kids. “How cool is it that we get to work hard together while having so much fun—we cannot wait for our fans to discover this authentic portrayal of our life behind the scenes!”

Felix sports a varsity jacket for Tommy Hilfiger's spring 2024 campaign.Pin
Felix sports a varsity jacket for Tommy Hilfiger’s spring 2024 campaign. Photo: Sean Thomas / Tommy Hilfiger

Tommy Hilfiger’s vision for the campaign celebrates the strong connection between pop culture and fashion. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style,” shares Hilfiger.

“I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”

Hyunjin embraces a preppy look for Tommy Hilfiger's spring 2024 campaign.Pin
Hyunjin embraces a preppy look for Tommy Hilfiger’s spring 2024 campaign. Photo: Sean Thomas / Tommy Hilfiger
Lee Know stars in Tommy Hilfiger's spring 2024 advertisement. Pin
Lee Know stars in Tommy Hilfiger’s spring 2024 advertisement. Photo: Sean Thomas / Tommy Hilfiger
I.N sports a striped sweater with shorts for Tommy Hilfiger's spring 2024 advertisement. Pin
I.N sports a striped sweater with shorts for Tommy Hilfiger’s spring 2024 advertisement. Photo: Sean Thomas / Tommy Hilfiger
Seungmin fronts Tommy Hilfiger's spring 2024 ad.Pin
Seungmin fronts Tommy Hilfiger’s spring 2024 ad. Photo: Sean Thomas / Tommy Hilfiger

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