Polo Ralph Lauren Pulls Its Essentials Into the Open Air

Ralph Lauren surrounds its latest underwear styles with sun, surf, and an enduring American fantasy.

The Fashionisto

/

Published June 17, 2026

Models Giacomo Cavalli and Mukasa Kakonge in a Polo Ralph Lauren spring-summer 2026 underwear campaign collage featuring boxer briefs styled with a vintage pickup, a surfboard, ocean cliffs, and a golden retriever
Giacomo Cavalli and Mukasa Kakonge front Polo Ralph Lauren’s spring-summer 2026 underwear campaign across a sequence of coastal vignettes. Photo: Ralph Lauren

Polo Ralph Lauren’s spring-summer 2026 underwear campaign unfolds like a weekend escape along the American coast. Giacomo Cavalli and Mukasa Kakonge inhabit a landscape of rugged cliffs, vintage trucks, and surfboards. They step into the relaxed masculinity that has long defined the Polo universe.

Polo Ralph Lauren Spring/Summer 2026 Underwear

Model Giacomo Cavalli lifting a black Polo Ralph Lauren hoodie to reveal black Polo Ralph Lauren boxer briefs with a logo waistband, standing beside a surfboard and wooden fence
Giacomo Cavalli lifts a Polo hoodie to reveal the logo-banded boxer brief beneath. / Ralph Lauren

The campaign lingers on simple pleasures. A drive along the shoreline. An afternoon outdoors. A moment shared with a four-legged companion. Even in its most pared-back form, Ralph Lauren remains committed to the art of world-building.

Model Mukasa Kakonge in a black hooded windbreaker and gray Polo Ralph Lauren logo-waistband boxer briefs, seated on the tailgate of a vintage pickup truck with a surfboard beside him
Mukasa Kakonge takes a seat on the tailgate, the campaign’s quiet anchor between rides. / Ralph Lauren

At the center of Ralph Lauren’s world is a vision of masculinity grounded in comfort and confidence. Polo’s latest underwear offering, from boxer briefs to fitted undershirts, feels inseparable from the lifestyle surrounding it.

Polo Ralph Lauren spring-summer 2026 underwear campaign collage with Mukasa Kakonge in a beaded necklace portrait and Giacomo Cavalli seated on a vintage Ford pickup, layered with surfboard polaroids, ocean rocks, and seashells
Mukasa Kakonge and Giacomo Cavalli anchor a second mood board of beaded jewelry, vintage pickups, and sun-faded surf ephemera. / Ralph Lauren

The imagery draws on a tradition that stretches back through decades of the brand’s advertising, where essentials hold the same emotional weight as tailoring or sportswear. Here, underwear becomes part of the attitude that comes with the clothes. That attitude is relaxed, outdoors-minded, and unmistakably Polo.

Explore More Campaigns