Carl Friedrik Sells the Art of Traveling Well

Erik Kettschick brings a buttoned-up charm to Carl Friedrik’s latest campaign, where good luggage is always worth bringing along.

The Fashionisto

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Published August 25, 2026

Erik Kettschick wears a beige trench coat and carries a dark leather backpack in front of a vintage red railway carriage for Carl Friedrik's fall 2026 campaign
Erik Kettschick boards Carl Friedrik’s fall 2026 campaign in a trench coat and leather backpack. Photo: Niall Hodson / Carl Friedrik

Carl Friedrik taps into the romance of railway travel with “The 10:04 to Somewhere,” its fall 2026 campaign starring model Erik Kettschick (Milk Management / Promod Model Agency). Aboard a vintage locomotive at the Epping-Ongar Railway in Essex, Erik portrays a buttoned-up traveler in checked tailoring, knitwear, and a trench coat. He travels through a world that recalls an earlier age of railway travel, with Carl Friedrik’s leather briefcases, backpacks, and hard-shell luggage along for the journey.

Throughout the campaign, afternoon tea, compartment seats, and pastoral views lend it old-world character, while less formal moments keep the mood playful. Still, Carl Friedrik leaves how much of this life to adopt up to the viewer. Instead, the campaign offers a piece of its romance through objects made for the realities of travel today. A handsome bag or suitcase may not determine where the 10:04 takes you, but it can make getting there feel like more of an occasion.

Carl Friedrik Fall 2026 Campaign

Erik Kettschick leans out of a train window in a checked tweed jacket and striped tie, holding a cognac leather briefcase, for Carl Friedrik's fall 2026 campaign
Erik Kettschick leans from a train window for Carl Friedrik’s fall 2026 campaign, a cognac leather briefcase in hand. Photo: Niall Hodson / Carl Friedrik
Erik Kettschick sits in a train compartment in a checked jacket and floral tie, holding a leather briefcase, for Carl Friedrik's fall 2026 campaign
Erik Kettschick settles into a compartment seat for Carl Friedrik’s fall 2026 campaign, a leather briefcase resting on his lap. Photo: Niall Hodson / Carl Friedrik
Erik Kettschick walks along a railway platform in a beige trench coat and scarf, carrying two hard-shell suitcases, beside a vintage red railway carriage for Carl Friedrik's fall 2026 campaign
Erik Kettschick crosses the platform for Carl Friedrik’s fall 2026 campaign in a trench coat, a hard-shell suitcase in each hand. Photo: Niall Hodson / Carl Friedrik
Erik Kettschik leans out of a train window holding a cognac leather briefcase, a silver hard-shell suitcase visible inside the carriage, for Carl Friedrik's fall 2026 campaign
Erik Kettschik walks along a railway platform carrying two hard-shell suitcases beside a vintage red railway carriage for Carl Friedrik's fall 2026 campaign
Erik Kettschik eats a cream-topped scone at a table set with tea and jam aboard the train for Carl Friedrik's fall 2026 campaign
Erik Kettschik seen through a train window in a checked jacket, holding a cognac leather briefcase, for Carl Friedrik's fall 2026 campaign

Before traveling the Epping-Ongar Railway, Erik summered in Forte dei Marmi, Italy with Gentleman Magazine Italy.

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