REISS x CHÉ Collection
Not only is Oliver Cheshire a model, but he is also the creative director of his fashion brand called CHÉ. This summer, the British model collaborates with the label REISS on an environmentally conscious collection that combines CHÉ’s unique look with REISS’s refined aesthetic sensibility. Contrasting elements are brought together with a color palette and wardrobe that are softer and perfect for a summer vacation.
The REISS x CHÉ collection features a variety of clothing items, such as swim shorts, knitted polos, tracksuits, and Cuban-collared shirts, many of which come with various CO-ORD options. According to REISS menswear director Alex Field, “As brands, we have leaned on each other’s strengths and expertise to create improved offerings.” Field elaborates, “In addition to swimwear, you’ll see Cuban-collared shirts and well-crafted knits that all reflect the spirit of the modern age yet will stand the test of time.”
The REISS x CHÉ collection was conceptualized by Oliver Cheshire around the idea that each brand should complement the other. This synergy is brought to life by incorporating characteristics such as REISS’s unique color palette and CHÉ’s signature stripe detailing. In his explanation, Cheshire says, “For me, it’s about more than just two logos on a T-shirt.” The creative director explains, “I wanted this to be about the fabrics, the technology, and the synergy of the two brands.”