ASOS’s Spirited Summer of Bold Prints & Sun-Kissed Hues

AFFILIATE DISCLOSURE

The Fashionisto

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Published April 28, 2023

Bright colors and exciting prints dominate ASOS' summer wardrobe for men.Pin
Bright colors and exciting prints dominate ASOS’ summer wardrobe for men. Photo: ASOS

ASOS paints a picture of endless sunshine and effortless style with its most recent summer collection. As a frontrunner in the UK fashion scene, the retailer’s in-house brand curates a diverse range of garments that embrace bold prints, vivid hues, and easygoing silhouettes. True to its inclusive ethos, ASOS caters to a wide range of tastes, featuring graphic short-sleeve shirts, laid-back printed shorts, statement tees, sweater vests, and breezy knits.

The collection’s color scheme is a delightful blend of eye-catching shades and muted, sun-drenched hues. Staying attuned to the latest trends, ASOS encourages self-expression and uniqueness, with influences drawn from streetwear, nostalgic vintage, and the airiness of open-weave and sheer materials. This summer, ASOS proves that embracing individuality is the ultimate way to make a sartorial splash.

ASOS Summer 2023

ASOS embraces a whimsical summer of style with fun prints and denim staples.Pin
ASOS embraces a whimsical summer of style with fun prints and denim staples. Photo: ASOS
ASOS Design Knit Sweater Tank in green $48Pin
Mix prints and make a splash in green with this ASOS Design Knit Sweater Tank $48. Photo: ASOS
ASOS Design Smiley Collab Unisex Relaxed Camp Collar Shirt $54.Pin
Elicit smiles in this ASOS Design Smiley Collab Unisex Relaxed Camp Collar Shirt $54. Photo: ASOS
ASOS Design Knit Pointelle T-shirt in sage green $50.Pin
Bring knitwear into the summer season with this ASOS Design Knit Pointelle T-shirt in sage green $50.

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