Sean O’Pry Fronts Balmain Hair Couture 2024 Campaign

The Fashionisto

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Published April 22, 2024

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Updated April 29, 2024

Sean O'Pry takes the spotlight for the Balmain Hair Couture Savoir-Faire campaign. Pin
Sean O’Pry takes the spotlight for the Balmain Hair Couture Savoir-Faire campaign. Photo: Sebastian Faena / Balmain

Balmain Hair Couture unveils the next phase of its 50th-anniversary celebration with the spring-summer 2024 campaign, paying homage to enduring style and modern hair artistry. Sean O’Pry returns as the essential Balmain man, joined by Berite Labelle, together personifying the brand’s chic and contemporary spirit.

Sebastian Faena’s black-and-white photographs exude a classic yet fresh allure, positioning the models as reflections of the brand’s heritage and future.

Sean O’Pry for Balmain Hair Couture Campaign

Embracing retro-inspired hairstyles, Sean O'Pry and Berite Labelle front the Balmain Hair Couture Savoir-Faire campaign. Pin
Embracing retro-inspired hairstyles, Sean O’Pry and Berite Labelle front the Balmain Hair Couture Savoir-Faire campaign. Photo: Sebastian Faena / Balmain

The Savoir-Faire campaign highlights Sean’s hair as the canvas for Balmain Hair Couture’s innovation. His styles, a modern quiff and a sleek side part, are skillfully shaped and held with the brand’s premium hair products.

Sean’s hairstyles capture the essence of Balmain’s utility and contemporary vision. Berite Labelle mirrors this value, her hair crafted under Ilham Mestour’s expert artistic direction, forming a dynamic and stylish duo.

Berite Labelle and Sean O'Pry star in the Balmain Hair Couture Savoir-Faire campaign. Pin
Berite Labelle and Sean O’Pry are stars in the Balmain Hair Couture Savoir-Faire campaign. Photo: Sebastian Faena / Balmain

The Balmain Hair Couture ad is a narrative of legacy and modernity, statements of a brand that continues to influence and dictate trends. The images, rooted in Balmain’s rich heritage, also look to the future—to the next 50 years of Balmain’s journey in luxury hair styling.

Sean O'Pry showcases Balmain Hair Couture hair perfume.Pin
Sean O’Pry showcases Balmain Hair Couture hair perfume. Photo: Sebastian Faena / Balmain
American model Sean O'Pry fronts the Balmain Hair Couture campaign.Pin
American model Sean O’Pry fronts the Balmain Hair Couture campaign. Photo: Sebastian Faena / Balmain
Models Berite Labelle and Sean O'Pry appear in the Balmain Hair Couture Savoir-Faire campaign.Pin
Models Berite Labelle and Sean O’Pry appear in the Balmain Hair Couture Savoir-Faire campaign. Photo: Sebastian Faena / Balmain

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