![Sean OPry Balmain Hair Couture Campaign 2024 002 Sean O'Pry takes the spotlight for the Balmain Hair Couture Savoir-Faire campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Sean-OPry-Balmain-Hair-Couture-Campaign-2024-002.jpg)
Balmain Hair Couture unveils the next phase of its 50th-anniversary celebration with the spring-summer 2024 campaign, paying homage to enduring style and modern hair artistry. Sean O’Pry returns as the essential Balmain man, joined by Berite Labelle, together personifying the brand’s chic and contemporary spirit.
Sebastian Faena’s black-and-white photographs exude a classic yet fresh allure, positioning the models as reflections of the brand’s heritage and future.
Sean O’Pry for Balmain Hair Couture Campaign
![Sean OPry Balmain Hair Couture Campaign 2024 001 Embracing retro-inspired hairstyles, Sean O'Pry and Berite Labelle front the Balmain Hair Couture Savoir-Faire campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Sean-OPry-Balmain-Hair-Couture-Campaign-2024-001.jpg)
The Savoir-Faire campaign highlights Sean’s hair as the canvas for Balmain Hair Couture’s innovation. His styles, a modern quiff and a sleek side part, are skillfully shaped and held with the brand’s premium hair products.
Sean’s hairstyles capture the essence of Balmain’s utility and contemporary vision. Berite Labelle mirrors this value, her hair crafted under Ilham Mestour’s expert artistic direction, forming a dynamic and stylish duo.
![Sean OPry Balmain Hair Couture Campaign 2024 003 Berite Labelle and Sean O'Pry star in the Balmain Hair Couture Savoir-Faire campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Sean-OPry-Balmain-Hair-Couture-Campaign-2024-003.jpg)
The Balmain Hair Couture ad is a narrative of legacy and modernity, statements of a brand that continues to influence and dictate trends. The images, rooted in Balmain’s rich heritage, also look to the future—to the next 50 years of Balmain’s journey in luxury hair styling.
![Sean OPry Balmain Hair Couture 2024 Campaign 001 Sean O'Pry showcases Balmain Hair Couture hair perfume.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Sean-OPry-Balmain-Hair-Couture-2024-Campaign-001.jpg)
![Sean OPry Balmain Hair Couture 2024 Campaign 002 American model Sean O'Pry fronts the Balmain Hair Couture campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Sean-OPry-Balmain-Hair-Couture-2024-Campaign-002.jpg)
![Balmain Hair Couture Campaign 2024 Models Berite Labelle and Sean O'Pry appear in the Balmain Hair Couture Savoir-Faire campaign.](https://www.thefashionisto.com/wp-content/uploads/2024/04/Balmain-Hair-Couture-Campaign-2024.jpg)