The Balmain Hair Couture spring-summer 2024 campaign embodies the fusion of classic and modern styles. The monochromatic theme sets a timeless backdrop, as the leading Spanish model, Jon Kortajarena, brings effortless sophistication to the ad.
Jon’s textured quiff, meticulously styled by Ilham Mestour, captures the light and shadows, adding depth and movement to each frame. The campaign, shot by Quentin De Briey, showcases an intimate portrayal of style and personality.
Balmain Hair Couture Spring/Summer 2024 Campaign
Balmain celebrates its 50th anniversary with a campaign that is a visual homage to the brand’s heritage and future. Jon Kortajarena, known for his signature hair, perfectly encapsulates this bridge between eras. Alongside Esther Cañadas, the images reveal a narrative of hair as an expression of identity.
Celine Martin’s grooming expertise complements Mestour’s hair styling, resulting in a polished and rousing look. The classic slick back hairstyle nods to the past, while the raw texture speaks to a contemporary edge.