Jon Kortajarena Captivates in Balmain Hair Couture Campaign

The Fashionisto

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Published February 2, 2024

Jon Kortajarena wears a modern take on the classic quiff with a textured, windswept look for the Balmain Hair Couture campaign.Pin
Jon Kortajarena wears a modern take on the classic quiff with a textured, windswept look for the Balmain Hair Couture campaign. Photo: Quentin De Briey / Balmain

The Balmain Hair Couture spring-summer 2024 campaign embodies the fusion of classic and modern styles. The monochromatic theme sets a timeless backdrop, as the leading Spanish model, Jon Kortajarena, brings effortless sophistication to the ad.

Jon’s textured quiff, meticulously styled by Ilham Mestour, captures the light and shadows, adding depth and movement to each frame. The campaign, shot by Quentin De Briey, showcases an intimate portrayal of style and personality.

Balmain Hair Couture Spring/Summer 2024 Campaign

Models Jon Kortajarena and Esther Cañadas exude edgy sophistication as the stars of the Balmain Hair Couture campaign.Pin
Models Jon Kortajarena and Esther Cañadas exude edgy sophistication as the stars of the Balmain Hair Couture campaign. Photo: Quentin De Briey / Balmain

Balmain celebrates its 50th anniversary with a campaign that is a visual homage to the brand’s heritage and future. Jon Kortajarena, known for his signature hair, perfectly encapsulates this bridge between eras. Alongside Esther Cañadas, the images reveal a narrative of hair as an expression of identity.

Top model Jon Kortajarena captures a brooding intensity; his hair slicked back for the Balmain Hair Couture campaign.Pin
Top model Jon Kortajarena captures a brooding intensity, his hair slicked back for the Balmain Hair Couture campaign. Photo: Quentin De Briey / Balmain

Celine Martin’s grooming expertise complements Mestour’s hair styling, resulting in a polished and rousing look. The classic slick back hairstyle nods to the past, while the raw texture speaks to a contemporary edge.

Jon Kortajarena and Esther Cañadas mark the 50th anniversary of Balmain Paris with their striking hairstyles: Jon's voluminous, windswept look pairs flawlessly with Esther's flowing, dynamic waves, both epitomizing the brand's luxurious hair couture.Pin
Jon Kortajarena and Esther Cañadas mark Balmain’s 50th anniversary with striking hairstyles. Photo: Quentin De Briey / Balmain

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