With its spring-summer 2022 campaign, Salvatore Ferragamo depicts a season full of beauty and potential for men and women. The Italian fashion house enlists the services of photographer Hugo Comte to shoot its latest campaign.
The excursion begins with a trip to the Mediterranean Sea. As spring approaches, Ferragamo seeks to mirror the visual sensuality of how we dress by presenting a new take on its core clothing and accessory pieces, according to the brand.
Salvatore Ferragamo Spring/Summer 2022 Campaign
Like other things, feelings of liberation and relaxation characterize Salvatore Ferragamo’s spring 2022 campaign. Actor Jharrel Jerome and model Xu Meen portray Ferragamo’s fashionable man for the season.
Jharrel and Xu front Ferragamo’s advertisement, along with Greta Hofer, Sacha Quenby, and Amalia Ulman. In front and center, Ferragamo’s cast enjoys a luxurious holiday while embracing a feeling of adventure.
Comte has a keen sense for dramatic staging while photographing priceless moments for Salvatore Ferragamo’s new campaign. The advertising personifies a season of beauty and limitless potential, capturing Italy’s insatiable desire for living. A revitalized sense of freedom softens a mood of escapism with bright colors and overall visuals that evoke classic images of stars from the 1960s and 1970s, respectively.