It’s time for precise choreography as Salvatore Ferragamo presents its holiday 2019 campaign entitled “Join the Movement.” Alton Mason leads a stylish group of models, linking up with Liam Kelly, Nataliya Bulycheva, Imari Karanja, and Songhwa Oh. Showcasing the latest fashions from the Italian fashion house, the models perform the choreography of Stephen Galloway.
Meanwhile, the occasion is captured by photographer Bibi Borthwick with styling by Delphine Danhier. Talking about the advertisement and season, Salvatore Ferragamo creative director Paul Andrew explains,
True luxury must be life-enhancing. For this holiday season, we wanted to emphasize the joy generated by inhabiting garments that afford a full, free range of effortless movement – and there’s no better platform for that than dance.