In a striking winter 2024 campaign, Saint Laurent, under the creative direction of Anthony Vaccarello, collaborates with photographer Glen Luchford. The advertisement exudes a potent mix of sensuality and masculinity, reflecting the essence of the modern Saint Laurent man.
Models Justino Gonzalez, Samuel Elie, Thomas LeMaigre, and actor Vassili Schneider embody this vision, posing against backdrops of luxurious, draped fabrics that accentuate their forms.
Saint Laurent Winter 2024 Campaign
Luchford’s photographs channel the artistic influences of Michelangelo, Édouard Manet, and Caravaggio, bringing a classical yet modern edge to the visuals. The juxtaposition of the human body with the elegant drapery evokes the sensual works of directors like Pier Paolo Pasolini and Luchino Visconti.
This artistic direction highlights the refined lines and masterful draping of Saint Laurent’s winter collection, creating a visual dialogue between the models and their elegant attire.
The Saint Laurent wardrobe features dapper suits and outerwear characterized by generous, fluid shapes that gracefully contour the body. Vaccarello’s designs emphasize elegant silhouettes, blending traditional tailoring with contemporary flair. The neutral and earthy tones of the fabrics further enhance the timeless allure of the pieces.
Saint Laurent’s winter 2024 campaign embodies the brand’s refined legacy. Through Luchford’s lens, the advertisement perfectly captures the essence of the contemporary Saint Laurent man—balancing timelessness with modern appeal.
