Saint Laurent Winter 2024 Flirts with Cheeky Campaign

The Fashionisto

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Published July 7, 2024

Samuel Elie cuts a sleek shape in Saint Laurent tailoring for the brand’s winter 2024 campaign.Pin
Samuel Elie cuts a sleek shape in Saint Laurent tailoring for the brand’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent

In a striking winter 2024 campaign, Saint Laurent, under the creative direction of Anthony Vaccarello, collaborates with photographer Glen Luchford. The advertisement exudes a potent mix of sensuality and masculinity, reflecting the essence of the modern Saint Laurent man.

Models Justino Gonzalez, Samuel Elie, Thomas LeMaigre, and actor Vassili Schneider embody this vision, posing against backdrops of luxurious, draped fabrics that accentuate their forms.

Saint Laurent Winter 2024 Campaign

Actor Vassili Schneider wears a sheer grey shirt with a matching tie for Saint Laurent’s winter 2024 campaign.Pin
Actor Vassili Schneider wears a sheer grey shirt with a matching tie for Saint Laurent’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent

Luchford’s photographs channel the artistic influences of Michelangelo, Édouard Manet, and Caravaggio, bringing a classical yet modern edge to the visuals. The juxtaposition of the human body with the elegant drapery evokes the sensual works of directors like Pier Paolo Pasolini and Luchino Visconti.

This artistic direction highlights the refined lines and masterful draping of Saint Laurent’s winter collection, creating a visual dialogue between the models and their elegant attire.

Justino Gonzalez is smashing in a double-breasted tuxedo for Saint Laurent’s winter 2024 campaign.Pin
Justino Gonzalez is smashing in a double-breasted tuxedo for Saint Laurent’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent

The Saint Laurent wardrobe features dapper suits and outerwear characterized by generous, fluid shapes that gracefully contour the body. Vaccarello’s designs emphasize elegant silhouettes, blending traditional tailoring with contemporary flair. The neutral and earthy tones of the fabrics further enhance the timeless allure of the pieces.

Thomas LeMaigre dons a brown double-breasted suit, appearing alongside a barely clad Vassili Schneider in Saint Laurent’s winter 2024 campaign.Pin
Thomas LeMaigre dons a brown double-breasted suit, appearing alongside a barely clad Vassili Schneider in Saint Laurent’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent

Saint Laurent’s winter 2024 campaign embodies the brand’s refined legacy. Through Luchford’s lens, the advertisement perfectly captures the essence of the contemporary Saint Laurent man—balancing timelessness with modern appeal.

Vassili Schneider embodies daring elegance for Saint Laurent’s winter 2024 campaign.Pin
Vassili Schneider embodies daring elegance for Saint Laurent’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent
Making a statement in a rubbed-coated jacket, Justino Gonzalez fronts Saint Laurent’s winter 2024 campaign.Pin
Making a statement in a rubbed-coated jacket, Justino Gonzalez fronts Saint Laurent’s winter 2024 campaign. Photo: Glen Luchford / Saint Laurent

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