A Soft Elegance–Italian fashion house Giorgio Armani releases its complete spring/summer 2013 advertising campaign, lensed once more by photographers Mert Alas & Marcus Piggott, and styled by George Cortina. Capturing model Roch Barbot in a bright and spontaneous atmosphere, the photographers focus their attention on the multifaceted allure of the collection, which transforms ordinary sportswear details and styles in a series of soft and naturally deconstructed looks, embellished with multifaceted shapes and fabrics. / Hair by Christiaan. Makeup by Lucia Pieroni.
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