Robbie Williams Collaborates with Marc O’Polo, Stars in New Campaign

July 5, 2017
Robbie Williams wears a pink logo sweater from his Marc O'Polo collaboration.
Robbie Williams wears a pink logo sweater from his Marc O’Polo collaboration.

Marc O’Polo taps singer Robbie Williams to help celebrates its fiftieth anniversary. Robbie, along with his wife Ayda design special sweatshirts with personal autograph embroidery. Revisiting nineties trends, one key item from the collaboration is a pink logo sweatshirt. “A confident man wears pink,” adds Williams.

Related: Robbie Williams Rocks Thom Browne Plaid Coat for ‘Love My Life’ Music Video

Starring in a new campaign lensed by photographer Peter Lindbergh, the British singer explains, “I choose comfort over fashion a lot of the time.” Taking a note from Williams, who enjoys spending lazy days at home, the range also features logo hoodies and a cheeky pair of boxers covered in strawberries.

Robbie Williams for Marc O’Polo Campaign

Peter Lindbergh photographs Robbie Williams and his wife Ayda.
Peter Lindbergh photographs Robbie Williams and his wife Ayda.
All smiles, Robbie Williams appears in a campaign for his Marc O'Polo collaboration.
All smiles, Robbie Williams appears in a campaign for his Marc O’Polo collaboration.
Ayda kisses Robbie Williams in Marc O'Polo's new campaign.
Ayda kisses Robbie Williams in Marc O’Polo’s new campaign.

British singer Robbie Williams stars in Marc O'Polo's most recent campaign.
British singer Robbie Williams stars in Marc O’Polo’s most recent campaign.

Laughing together, Ayda and Robbie Williams star in a Marc O'Polo campaign.
Laughing together, Ayda and Robbie Williams star in a Marc O’Polo campaign.

Behind the Scenes: Robbie & Ayda Williams for Marc O’Polo