Amid the splendor of Milan’s cobblestone streets, Etro’s spring-summer campaign showcases a blend of tradition and contemporary style. Global brand ambassador Ren Jialun leads the advertisement, stepping into the spotlight with a modern elegance.
The Vela bag, designed by Etro Creative Director Marco De Vincenzo, elevates the season. The Vela, alongside other bags, adds to a story of texture and depth, highlighting the fashion house’s attention to detail and exceptional design.
Ren Jialun for Etro Spring/Summer 2024 Campaign
Etro’s spring-summer 2024 campaign is a visual delight, with Jialun as both the subject and the narrator, leading us through various styles that epitomize Etro’s modern aesthetic. The Chinese actor wears standout pieces, such as paisley trousers and a luxurious silk scarf adorned with vibrant patterns, embodying the brand’s signature prints.
A peacock-embellished bomber jacket makes a bold statement, contrasting beautifully with understated pieces like classic jeans and a tweed suit jacket. The garments transcend seasonal trends, offering a distinct character that is timeless and sophisticated—serving as a visual dialogue between Etro’s rich history and its ongoing evolution.
