Ren Jialun Returns for Etro Spring 2024 Campaign

The Fashionisto

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Published April 13, 2024

Ren Jialun dons a blue shirt and paisley trousers for Etro's spring-summer 2024 campaign.Pin
Ren Jialun dons a blue shirt and paisley trousers with a Vela bag for Etro’s spring-summer 2024 campaign. Photo: Etro

Amid the splendor of Milan’s cobblestone streets, Etro’s spring-summer campaign showcases a blend of tradition and contemporary style. Global brand ambassador Ren Jialun leads the advertisement, stepping into the spotlight with a modern elegance.

The Vela bag, designed by Etro Creative Director Marco De Vincenzo, elevates the season. The Vela, alongside other bags, adds to a story of texture and depth, highlighting the fashion house’s attention to detail and exceptional design.

Ren Jialun for Etro Spring/Summer 2024 Campaign

Actor and singer Ren Jialun fronts Etro's spring-summer 2024 campaign, wearing a tweed blazer with jeans.Pin
Actor and singer Ren Jialun fronts Etro’s spring-summer 2024 campaign, wearing a tweed blazer and jeans with a Hobo Essential bag. Photo: Etro

Etro’s spring-summer 2024 campaign is a visual delight, with Jialun as both the subject and the narrator, leading us through various styles that epitomize Etro’s modern aesthetic. The Chinese actor wears standout pieces, such as paisley trousers and a luxurious silk scarf adorned with vibrant patterns, embodying the brand’s signature prints.

Etro enlists Ren Jialun as the star of its spring-summer 2024 ad campaign. Pin
Etro enlists Ren Jialun as the star of its spring-summer 2024 ad campaign. Photo: Etro

A peacock-embellished bomber jacket makes a bold statement, contrasting beautifully with understated pieces like classic jeans and a tweed suit jacket. The garments transcend seasonal trends, offering a distinct character that is timeless and sophisticated—serving as a visual dialogue between Etro’s rich history and its ongoing evolution.


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