Reilly Opelka Stars in FILA F-Box Anniversary Ad

The Fashionisto

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Published September 8, 2023

Making a statement in red, Reilly Opelka appears in the FILA F-Box Anniversary collection ad.Pin
Making a statement in red, Reilly Opelka appears in the FILA F-Box Anniversary collection ad. Photo: Renell Medrano / FILA

FILA’s F-Box Anniversary collection campaign unfolds visually with a white set punctuated by red and navy. The setting is a nod to the brand’s signature colors, while the theme celebrates the 50th anniversary of the F-Box logo, introduced in 1973.

This advertisement is a tribute to the moment FILA stepped onto the tennis court, blending sport and style in a way that would redefine both worlds.

Reilly Opelka for FILA F-Box Anniversary Campaign

Tennis player Reilly Opelka fronts the FILA F-Box Anniversary collection campaign.Pin
Tennis player Reilly Opelka fronts the FILA F-Box Anniversary collection campaign. Photo: Renell Medrano / FILA

At the helm of FILA’s new campaign is photographer Renell Medrano, whose lens captures the essence of the sporty yet stylish mood. The spotlight also shines on FILA-sponsored tennis player Reilly Opelka, who brings an athlete’s authenticity to the season.

Sporting a tennis-themed allover print tracksuit, Reilly Opelka stars in the FILA F-Box Anniversary collection campaign.Pin
Sporting a tennis-themed allover print tracksuit, Reilly Opelka stars in the FILA F-Box Anniversary collection campaign. Photo: Renell Medrano / FILA

The visual aesthetic of the campaign is a cocktail of vibrant and nostalgic. FILA’s iconic red and navy colors dominate the scene, but a warm tonal shift adds a layer of sentimentality. The mood is relaxed yet brand-oriented, a testament to the styling of Dani Michele.

The clothing—tracksuits, sweaters, and sweatshirts—speaks to FILA’s sporty legacy while also nodding to the latest fashion trends.

Reilly Opelka sports a sweatshirt from the FILA F-Box Anniversary collection.Pin
Reilly Opelka sports a sweatshirt from the FILA F-Box Anniversary collection. Photo: Renell Medrano / FILA

Ultimately, the FILA F-Box Anniversary collection is more than a walk down memory lane. It’s a bridge between the brand’s storied past and its dynamic future—honoring the icons of yesterday while making room for the tastemakers of tomorrow.

FILA enlists Reilly Opelka as the star of its F-Box Anniversary collection ad.Pin
FILA enlists Reilly Opelka as the star of its F-Box Anniversary collection ad. Photo: Renell Medrano / FILA

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