RIMOWA’s Never Still campaign unveils a contemplative odyssey in an era that blurs the line between place and purpose. It transports us beyond geographical borders, exploring the purpose of each journey. Gone are the days when travel was solely about destinations; now, it’s a soulful quest for meaning.
RIMOWA Never Still Campaign
Capturing this RIMOWA ad is the eye of photographer Chris Rhodes. Appearing before his lens are figures who embody physical and metaphorical movement—Formula 1 star Lewis Hamilton and soccer sensation Kylian Mbappé.
Both men already have a passport full of narratives; Hamilton, in particular, showcased his taste for agility at the recent Zandvoort 2023 Grand Prix, donning a sporty look from Tommy Jeans.
In the Never Still campaign, bright and warm hues merge into a vivid scene that captures a mood of confidence and self-assurance, transforming travel into an aspirational venture. The featured cross-body bag and silver cabin luggage aren’t just accessories but statements of mobility and ambition, aligning with broader trends prioritizing utility and style.
So, as Lewis Hamilton shifts gears from the racetrack to a more reflective lane, and as Kylian Mbappé kicks open new doors, fostering far-reaching aspirations through his Inspired by KM foundation, the Never Still campaign serves as a timely reminder. Life’s itinerary isn’t determined merely by the miles covered but by the impact created.