FILA collaborates with Mark Seliger for its newest campaign. Seliger dreams up a quirky short film for the fashion brand. The American photographer writes and directs “Falling in Love Again,” starring Luke Wilson, Angus Cloud, and Adesuwa Aighewi.
The film stars Wilson as Jean-Pierre Montague, a former tennis pro and FILA enthusiast who shares his passion for Emotional Color Theory. FILA notes that “believing that the truth of emotional stability can be found in the hues of the world around us, he authored the groundbreaking book, “The Dress Code of Human Nature.” Now, Montague shares his teachings with characters played by Cloud and Aighewi.
“Falling in Love Again” takes inspiration from FILA’s signature color palette of red, white, and blue. The choice palette is front and center for the brand’s 110th-anniversary collection. Stylist George Cortina pulls pieces from the range to style Wilson, Cloud, and Aighewi for FILA’s charming new campaign.
FILA ‘Falling in Love Again’ Campaign
