Steven Klein Lends Ray-Ban Fashionable Edge with New Campaign

The Fashionisto

/

Published March 21, 2017

Ray-Ban The General Aviator SunglassesPin
Elevate your everyday style with the relaunched Ray-Ban The General Aviator Sunglasses, $160

Ray-Ban looks to photographer Steven Klein to capture a stunning new campaign. As the quintessential eyewear brand celebrates its eightieth anniversary, Klein brings a fashionable edge to the label. Models such as Tony Chung appear in the advertisement, embracing a bold confidence. Noted as Ray-Ban’s protagonists, the models wear the label’s latest shades. Seamlessly blending eyewear that is timeless as well as modern, Ray-Ban’s Aviator, General, Blazer, and Wayfarer steal the scene.

Related: Fashionisto Essential | Ray-Ban Original Wayfarer Sunglasses

Ray-Ban 2017 Campaign by Steven Klein

Ray-Ban Aviator SunglassesPin
Take a ride on the wild side with Ray-Ban Aviator Sunglasses, $150
Ray-Ban Blaze SunglassesPin
Suburban life doesn’t have to be mundane with Ray-Ban Blaze Sunglasses
Ray-Ban Wayfarer SunglassesPin
Tap into an eyewear classic with Ray-Ban Wayfarer Sunglasses, $150

Recent Updates

Kith Links Up with Ken Watanabe for Winter 2024 Campaign

Kith Links Up with Ken Watanabe for Winter 2024 Campaign

Kith advances its seasonal narrative, seamlessly shifting from fall’s pattern-driven campaign with Wesley Snipes to winter’s introspective advertisement starring Ken ...
Paul & Shark’s Fall 2024 Campaign Brings Waves of Style

Paul & Shark’s Fall 2024 Campaign Brings Waves of Style

Paul & Shark channels its maritime legacy for fall-winter 2024, capturing a windswept narrative against the backdrop of winter skies ...
Toni Kroos Fronts Marc O’Polo Fall 2024 Ad, Dons Classics

Toni Kroos Fronts Marc O’Polo Fall 2024 Ad, Dons Classics

Marc O’Polo’s fall-winter 2024 campaign sees sports legend Toni Kroos stepping off the pitch and into the world of refined ...
Sisley’s Fall 2024 Campaign Brings Modern Romance to London

Sisley’s Fall 2024 Campaign Brings Modern Romance to London

Sisley steps into fall-winter 2024 with the campaign “Hello Strangers.” The imagery leans into fleeting intimacy, capturing the charged moments ...
Richard Gadd Leads Loewe Pre-Spring 2025 Campaign

Richard Gadd Leads Loewe Pre-Spring 2025 Campaign

Loewe sets the tone for pre-spring 2025, leaning into its knack for character exploration. This season, the brand digs deeper, ...
Harry Lawtey Fronts Church’s 50th Anniversary Shannon Ad

Harry Lawtey Fronts Church’s 50th Anniversary Shannon Ad

Church’s marks the 50th anniversary of its Shannon derby with a striking new campaign starring Harry Lawtey, photographed by Phil ...