Hip hop duo Rae Sremmurd is the latest to front an advertisement for boohooMAN. The brothers connect with the English brand for its fall-winter 2017 campaign. Swae Lee and Slim Jxmmi hit the studio for the occasion. The pair wears styles from boohooMAN’s autumn capsule. BoohooMAN marketing manager Jonny Eckersley talks about the advertisement. He shares, “boohooMAN are extremely excited to have Rae Sremmurd on board this season.”
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Eckersley continues, “Working with the duo aides the brand’s growth in international territories and helps position the brand amongst today’s millennials. The guys were great on set and their energy helped bring the shoot to life. The final imagery suits both boohooMAN and Rae Sremmurd’s style down to a T.”
Rae Sremmurd for boohooMAN Fall/Winter 2017 Campaign
