With the second edition of its annual program, Color Outside the Lines, or COTL, Psycho Bunny continues its quest to promote the arts and foster self-expression through creativity. COTL is a philanthropic capsule collection to inspire today’s youth to express themselves creatively via the participation of famous individuals recognized for having creative and purposeful lives.
Psycho Bunny Color Outside the Lines Campaign
“Self-expression is core to our brand DNA and this year’s Color Outside the Lines campaign is all about celebrating the power of creativity and the spark that ignites our greatest accomplishments,” comments Matthew Morein, Vice President, Brand & Marketing of Psycho Bunny. “By tapping into ‘untold’ stories of those we admire, we hope to inspire other young artists to follow their dreams and express themselves to the fullest.”
Modeling the COTL range, which includes graphic tees, baseball caps, hoodies, and more, are the star-studded personalities who helped create it. Psycho Bunny enlists the assistance of Daddy Yankee, Kendrick Sampson, Justise Winslow, Brother Nature, aka Kelvin Peña, and Jay Versace for its Color Outside the Lines capsule collection.
“I believe you have to color outside the lines to get somewhere new,” shares Daddy Yankee. “During the design process, I really wanted to emphasize how music and creativity bring me energy. The world is made better through creativity—when you color outside the lines of what’s expected.”
For 2022, Psycho Bunny will collaborate with YoungArts, a national organization that promotes artistic achievement. YoungArts and Diana Eusebio, a 2016 YoungArts winner in Design Arts who helped shoot behind the scenes of Psycho Bunny’s new campaign, will receive fifty percent of the net sales from the COTL capsule collection.
“Experimentation and collaboration are core values of YoungArts’ ethos,” explains Rebekah Lanea Lengel, YoungArts Deputy Director. “We are excited to partner with Psycho Bunny, not only in providing Diana Eusebio with an opportunity to express her creative imagination alongside inspiring artists, but also to support YoungArts’ capacity to amplify the potential of the next generation of artists.”
