![Cole Sprouse 2019 W Magazine 001 Cole Sprouse and Lili Reinhart cover W magazine.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-001.jpg)
W magazine embraces a dark aesthetic with its latest cover story. Steven Klein photographs Riverdale stars Cole Sprouse and Lili Reinhart for the occasion. Arianne Phillips styles the actors in fall-winter 2019 looks from luxury labels like Prada and Louis Vuitton.
Sprouse talks to W about how the industry has changed since his days on The Suite Life of Zack & Cody. Now people are concerned about how many eyes and butts in seats they can get, according to some illusory extrapolation gleaned from your social media numbers.
Related: Cole Sprouse Embraces Retro-Inspired Style for The Laterals
The 26-year-old actor continues, It’s complicated. Reinforcing the myth of yourself can be detrimental for actors. I think it destroys the mystery of you as a chameleon. Our show really capitalizes on that, but I’m conflicted about it.
Read more at WMagazine.com.
Cole Sprouse W Magazine Photo Shoot
![Cole Sprouse 2019 W Magazine 007 Delivering a side profile, Cole Sprouse wears a Prada jacket and Brunello Cucinelli scarf.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-007.jpg)
![Cole Sprouse 2019 W Magazine 005 Actor Cole Sprouse sports a Prada cardigan, pants, and belt.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-005.jpg)
![Cole Sprouse 2019 W Magazine 003 Pictured left, Cole Sprouse wears a Burberry trench, shirt, pants, and shoes. Meanwhile, Lili Reinhart dons a Burberry coat, blazer, shirt, and skirt with Gianvito Rossi shoes.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-003.jpg)
![Cole Sprouse 2019 W Magazine 004 Lili Reinhart and Cole Sprouse don fall looks from Burberry.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-004.jpg)
![Cole Sprouse 2019 W Magazine 006 Embracing a dark look, Cole Sprouse wears a Salvatore Ferragamo suit with Prada accessories. Lili Reinhart dons a Louis Vuitton dress and jacket.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-006.jpg)
![Cole Sprouse 2019 W Magazine 002 Donning fall style, Cole Sprouse wears a Prada sweater, suit, pants, and belt. Meanwhile, Lili Reinhart sports a Prada dress.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Cole-Sprouse-2019-W-Magazine-002.jpg)