Persol & Dr. Woo Celebrate New Campaign

The Fashionisto

/

Published May 1, 2022

Dr. Woo Patrick Schwarzenegger Picture 2022 PersolPin
Dr. Woo poses for a picture with Patrick Schwarzenegger at Persol’s campaign launch. Photo Credit: Carlos Lopez

Celebrity tattoo artist Dr. Woo and Italian eyewear company Persol held a private cocktail party at the Edition Hotel in Los Angeles on April 28th to celebrate the brand’s 2022 The Drive, Within campaign. Patrick Schwarzenegger, Gavin Leatherwood, Myles Hendrik, and more celebrities attended the event to support Persol’s new ad launch.

Gavin Leatherwood Persol Sunglasses 2022Pin
Gavin Leatherwood sports a pair of Persol sunglasses at the brand’s new campaign launch. Photo Credit: Carlos Lopez

Persol ‘The Drive, Within’ Campaign Launch

Persol’s newest advertisement, “The Drive, Within,” shares the story of regular people who translate their intuition into the drive to create something new. Persol frames its visual narrative as it grows over time. Persol follows great talents like Dr. Woo for the season, exploring known and uncharted territory to uncover “The Drive, Within.” 

Riccardo Pozzoli Rocco Basilico Dr. Woo Persol Launch 2022Pin
Riccardo Pozzoli and Rocco Basilico pose for pictures with Dr. Woo at the Persol campaign launch event. Photo Credit: Carlos Lopez

Even though Persol’s current advertising stars are not models, each of the campaign’s talents brings a unique perspective to the iconic looks that emphasize their respective areas of competence. Their character piques the interest of younger generations in the distinctive styles that they wear.

Patrick Schwarzenegger Leather Jacket Persol Sunglasses 2022Pin
Patrick Schwarzenegger wears Persol sunglasses. Photo Credit: Carlos Lopez
Kohshin Finley photographed at the Persol campaign launch. Pin
Kohshin Finley photographed at the Persol campaign launch. Photo Credit: Carlos Lopez

Recent Updates

Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee of NCT fame graces the April 2024 covers of Elle Korea. Photographed by Shin Sunhye and styled by ...
Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini brings new energy to timekeeping in BOSS' latest spring-summer 2024 campaign. The German brand, known for blending traditional ...
John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer and Audemars Piguet have collaborated to create a special edition of the Royal Oak Perpetual Calendar that captivates ...
Antoine Griezmann Moves Forward for Mango Spring 2024 Ad

Antoine Griezmann Moves Forward for Mango Spring 2024 Ad

Mango's spring 2024 campaign, "Move Forward," narrated by Antoine Griezmann's life and aspirations, aligns the athlete's spirit with the brand's ...
Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

Kingsley Ben-Adir Fronts Gucci Horsebit 1953 Loafer Ad

British actor Kingsley Ben-Adir stars in the new Gucci advertisement for the reinvented Horsebit 1953 loafer. The campaign offers a ...
Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Lenny Kravitz x Ray-Ban Reverse: Gold-Plated Glamour

Ray-Ban unveils its new collaboration with singer and actor Lenny Kravitz. The new capsule collection merges Ray-Ban's iconic design heritage ...