Persol Dr. Woo Campaign 2022 Celebration

Dr. Woo Patrick Schwarzenegger Picture 2022 Persol — Dr. Woo poses for a picture with Patrick Schwarzenegger at Persol’s campaign launch. Photo Credit: Carlos Lopez

Celebrity tattoo artist Dr. Woo and Italian eyewear company Persol held a private cocktail party at the Edition Hotel in Los Angeles on April 28th to celebrate the brand’s 2022 The Drive, Within campaign. Patrick Schwarzenegger, Gavin Leatherwood, Myles Hendrik, and more celebrities attended the event to support Persol’s new ad launch.

Gavin Leatherwood Persol Sunglasses 2022 — Gavin Leatherwood sports a pair of Persol sunglasses at the brand’s new campaign launch. Photo Credit: Carlos Lopez

Persol ‘The Drive, Within’ Campaign Launch

Persol’s newest advertisement, “The Drive, Within,” shares the story of regular people who translate their intuition into the drive to create something new. Persol frames its visual narrative as it grows over time. Persol follows great talents like Dr. Woo for the season, exploring known and uncharted territory to uncover “The Drive, Within.”

Riccardo Pozzoli Rocco Basilico Dr. Woo Persol Launch 2022 — Riccardo Pozzoli and Rocco Basilico pose for pictures with Dr. Woo at the Persol campaign launch event. Photo Credit: Carlos Lopez

Even though Persol’s current advertising stars are not models, each of the campaign’s talents brings a unique perspective to the iconic looks that emphasize their respective areas of competence. Their character piques the interest of younger generations in the distinctive styles that they wear.