With the introduction of “The Drive, Within,” Persol introduces its new campaign for 2022. As with its enthusiasm, which inspires its well-loved designs, Persol utilizes its latest ad to explore people’s creativity with a sense of wonder and imagination. Persol has selected tattoo artist Dr. Woo and photographer Dimitri Coste as its artists of the season.
Persol ‘The Drive, Within’ Campaign
Persol’s “The Drive, Within” campaign was lensed by Kalle Gustafsson, a Swedish photographer, and filmmaker. Gustafsson photographs Dr. Woo and Dimitri Coste in and around Los Angeles, where they enjoy views of the iconic Roosevelt rooftop and the Californian desert. According to Persol, each subject uniquely interacts with their surroundings, while the brand “holds their gaze, effortlessly.”
Dr. Woo, a native of Los Angeles, is a highly sought-after tattoo artist noted for his ultra-fine, single-needle designs. Dr. Woo appears in the Persol ad wearing the PO3269S, P03264S, and PO3292S eyewear designs, all of which are available from the company. Meanwhile, Persol has teamed up with Paris-born photographer Dimitri Costa, who shares a passion for motorcycles and racing. He’s sporting the brand’s PO2496SSZ, PO3269S, and PO3283V glasses.
