Persol Reinvents Timeless Style with the 649 Iron Sunglasses

The Fashionisto

/

Published June 21, 2024

Making a statement with gold frames, Oscar Kindelan dons Persol 649 Iron sunglasses.Pin
Making a statement with gold frames, Oscar Kindelan dons Persol 649 Iron sunglasses. Photo: Persol

Persol’s latest style icon, the 649 Iron, embodies the perfect blend of sophistication and modernity. The sleek, all-metal silhouette is the contemporary reinterpretation of a timeless design coveted for over six decades.

Persol 649 Iron Sunglasses Campaign

Oscar Kindelan sports Persol 649 Iron sunglasses in gunmetal. Pin
Oscar Kindelan sports Persol 649 Iron sunglasses in gunmetal. Photo: Persol

Initially designed in 1957 for tram drivers in Turin, the 649 model was created to provide large lenses that would protect their eyes from dust and debris. However, it wasn’t long before the design transcended its functional roots, cementing its legendary status when actor Marcello Mastroianni wore it in the 1961 film Divorce Italian Style.

Model Oscar Kindelan embodies modern sophistication in Persol's black 649 Iron sunglasses. Pin
Model Oscar Kindelan embodies modern sophistication in Persol’s black 649 Iron sunglasses with polar gradient dark blue lenses. Photo: Persol

Today, the 649 Iron features a distinct brow line, meticulously crafted screws, and premium Barberini glass lenses, all accented by the brand’s iconic tone-on-tone Supreme arrows.

Oscar Kindelan stars in the new Persol 649 Iron campaign, effortlessly embodying the essence of cool as he showcases the latest evolution of this design icon. The advertisement reveals a vintage vibe with a modern twist.

Persol 649 Iron sunglasses in gunmetal add a modern touch to OscaPin
Persol 649 Iron sunglasses in gunmetal add a modern touch to Oscar Kindelan’s monochrome black attire. Photo: Persol

The imagery captures Oscar in minimalist settings, emphasizing the sunglasses’ refined yet distinctive design. Whether in a subdued industrial backdrop or a softly lit room, the 649 Iron sunglasses remain the focal point, reinforcing their status as a timeless accessory.

The 649 Iron sunglasses are now available in three sophisticated frame colors: gold, black, and gunmetal, perfectly paired with a range of lens options, including green, dark grey, blue, and polar gradient dark blue.


Recent Updates

AMIRI Captures the Spirit of Jazz for Spring 2025 Ad

AMIRI Captures the Spirit of Jazz for Spring 2025 Ad

AMIRI unveils its spring-summer 2025 campaign, a cinematic tribute to modern jazz and the artistry behind music creation. The advertisement ...
Stacy Adams Marks 150 Years with a Fresh Take on Classics

Stacy Adams Marks 150 Years with a Fresh Take on Classics

Stacy Adams celebrates 150 years of craftsmanship and style, evolving since 1875 while maintaining its legacy of quality and sophistication ...
Michael B. Jordan Fronts David Yurman’s Chevron Ad

Michael B. Jordan Fronts David Yurman’s Chevron Ad

Michael B. Jordan returns as the face of David Yurman, fronting the brand’s spring 2025 Chevron campaign. A perfect continuation ...
Burberry’s Summer 2025 Ad Celebrates Love, Rain & Style

Burberry’s Summer 2025 Ad Celebrates Love, Rain & Style

Burberry’s summer 2025 campaign, “It’s Always Burberry Weather: London in Love” unfolds like a love letter to British rom-coms of ...
Pete Davidson Becomes Reformation’s “Official Boyfriend”

Pete Davidson Becomes Reformation’s “Official Boyfriend”

Reformation, the sustainable womenswear brand known for its effortless style, makes a bold statement with its latest campaign. The brand ...
Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals Reimagines Classics with A-TYPE

Adidas Originals introduces A-TYPE, an evolving collection that reinvents archival icons with premium materials. Rooted in heritage yet reimagined for ...