Perfect Moment’s winter 2024 collection interprets alpine fashion with a confident interplay of nostalgia and innovation. Models Louis Baines and Cash Peters showcase the season’s dynamic energy, embodying Perfect Moment’s signature blend of bold design and forward-thinking craftsmanship.
Perfect Moment Winter 2024 Campaign
The winter 2024 collection into four capsules, each offering a unique perspective on ski and après-ski style. Chamonix draws from retro ski culture, modernizing its boldness with pixelated chevrons, twisted houndstooth, and a signature red, white, and blue palette.
The prints feel both familiar and futuristic, rooted in nostalgia but elevated by digital precision.
Trojena draws on the Neom ski resort’s aesthetic with shiny fabrics, black textures, and orange accents for a performance look with a fashionable twist.
St. Moritz captures the elegance of classic ski legends, blending deep purple and pristine white in luxurious, textured materials that transition from the slopes to après-ski gatherings.
Meanwhile, Sun Valley celebrates vibrant ’70s ski culture, resurfacing archival prints and infusing them with vivid color. AI-generated ski resort scenes appear across outerwear and accessories, blending heritage with groundbreaking technology for a playful twist.
The Perfect Moment winter 2024 collection honors the rich history of ski fashion while paving the way for its future.
