Denim is once again at the forefront as Pepe Jeans proclaims, “We Do Denim. Nobody Does It Better.” The brand delivers a fresh spring shoot to showcase its latest denim essentials. Taking to the studio and inspiring in relaxed denim looks, models Serge Rigvava and Milena Ioanna come together. Serge tackles key men’s styles, which revolve around classic blue and a splash of summery white. Pepe Jeans delivers all the core staples with everything from slim-fit jeans and a distressed denim shirt to a jean jacket.